Manscaped Marchelo Bastos

Brand Reveal / Promotion

Men learn the importance of “Below the belt” grooming the hard way.

Tasked with addressing a very real need that isn’t so easy to talk about, our team took the “poo pourri” approach. We employed a mix of engaging storytelling and humor to get the brand message across. Pulling former footage of an epic accident, we set up the narrative with a dose of drama, making the product the “comic relief” at the end.